Last week saw a tremendously positive response for the ‘Business Networking and Sex’ presentations in Chester and Bridgend - sponsored by our good friends Referral Institute in Birmingham.

Most of us have heard the phrase ‘Men are from Mars and women are from Venus’ – there are hundreds of books out there that attempt to explain the psyche and reasoning behind the different sexes and how they behave.

Similarly, there is a lot of advice and information about how to improve networking and referral skills

Business Networking and Sex takes a unique approach to the ‘men are from Mars and women are from Venus’ argument by analysing the sexes in a networking and referral environment.

The book aims to provide some innovative advice as to how men and women can get the best out of networking with each other when it comes to business.

The content digs deep into the understanding of both men and women on referrals and networking, and explains the VCP process in detail. It’s hugely important in the world of business to understand where woman and men are similar and where they differ – in reality everyone wants the same outcome but males and females have different ways of getting there. The book outlines where we can gain some simple understanding that in turn will allow us all to be more successful in our networking and referral when working with the opposite sex.

Well worth a read, so see how you can improve your networking success...